Tokyo cityscape
Market Research & Consulting in Japan

Your Gateway to the Japanese Market

Specialized market research for companies expanding into Japan

With over a decade of experience navigating Japan's unique business landscape, we provide actionable insights that transform market entry challenges into growth opportunities. Our bilingual team combines local expertise with global perspectives to deliver research that drives results.

Our Mission

We bridge the gap between global businesses and the Japanese market. Through comprehensive market research and cultural insights, we empower companies to make informed decisions and achieve success in Japan.

Japan represents one of the world's largest consumer markets, yet its unique business culture, consumer expectations, and regulatory environment create significant barriers for foreign companies. We believe that with the right insights and guidance, any business can successfully navigate these complexities and unlock Japan's tremendous potential.

15+

Years of Experience

200+

Projects Completed

50+

Global Clients

Our Services

We offer comprehensive research and consulting services tailored to help your business thrive in the Japanese market.

Market Research

In-depth analysis of market trends, consumer behavior, and competitive landscape in Japan.

  • Industry and sector analysis
  • Competitor benchmarking
  • Market sizing and forecasting
  • Regulatory landscape assessment

Consumer Insights

Understanding Japanese consumer preferences, expectations, and purchasing behaviors.

  • Focus groups and interviews
  • Survey design and analysis
  • Brand perception studies
  • Customer journey mapping

Entry Strategy

Strategic consulting for successful market entry and business development in Japan.

  • Go-to-market planning
  • Partner identification
  • Localization consulting
  • Risk assessment

Our Process

1

Discovery

We learn about your business goals, target audience, and specific challenges.

2

Research

Our team conducts thorough primary and secondary research tailored to your needs.

3

Analysis

We synthesize findings into actionable insights with clear recommendations.

4

Support

We provide ongoing guidance as you implement your Japan market strategy.

Our Team

Our bilingual team combines deep local knowledge with international business experience to deliver insights that matter.

Marina Kinnou

Co-Founder

Expert in cross-cultural communication and international business development with over 10 years of experience helping foreign companies establish successful operations in Japan.

Marina holds an MBA from Waseda University and has previously worked with leading consulting firms in Tokyo. She specializes in helping technology and consumer goods companies navigate Japan's unique business culture.

Nana Kinnou

Co-Founder

Specialist in market analysis and consumer research methodologies with extensive experience in both qualitative and quantitative research across various industries.

Nana brings a data-driven approach to understanding Japanese consumers. With a background in statistics and behavioral economics, she has led research projects for Fortune 500 companies entering the Japanese market.

Why Work With Us

Native Expertise

Born and raised in Japan with deep understanding of local business practices and consumer mindset.

Global Perspective

International education and work experience allows us to bridge cultural gaps effectively.

Tailored Approach

Every project is customized to your specific industry, goals, and timeline.

Actionable Insights

We deliver clear recommendations you can implement, not just data reports.

Company Information

Based in the heart of Tokyo, we serve clients from around the world looking to enter or expand in the Japanese market.

Company Name

Kinnacorp

Business

Market Research & Consulting

Founded

2020

Languages

English, Japanese

Address

304 Onden Flat, 1-10-9 Jingumae, Shibuya-ku, Tokyo, Japan

Industries Served

Technology, Consumer Goods, Healthcare, Financial Services, Retail, Entertainment

Ready to Enter the Japanese Market?

Let's discuss how we can help your business succeed in Japan. Schedule a free consultation to explore your opportunities.

Contact Us

or email us at contact@kinnacorp.com